Branded Link Domains Explained
· TNY
Quick answer: A branded link domain replaces the shared shortener domain with one you own — for example go.yourbrand.com/sale instead of tny.co.in/sale. Your links and QR codes then reinforce your brand and look more trustworthy at the point of click or scan.
What is a branded link domain?
A branded link domain (also called a custom short domain) is a domain you control that serves your short links and dynamic QR codes. Instead of every link carrying a generic shortener brand, it carries yours — usually on a short subdomain like go. or link.
Why it matters
- Trust. People are more likely to click a link on a domain they recognize.
- Brand recall. Every share reinforces your name, not the shortener's.
- Deliverability. Owned domains are less likely to be flagged than overused public shorteners.
How branded domains work
Connecting a branded domain takes two DNS records. A CNAME points your subdomain at the link provider so traffic is routed and a TLS certificate is issued. A TXTrecord proves you own the domain. Once both are in place and verified, your subdomain serves links over HTTPS just like the provider's own domain.
How to set up a branded domain
- Pick a subdomain, e.g.
go.yourbrand.com. - In your TNY dashboard, open the Domains tab and add it.
- At your DNS provider, add the CNAME and TXT records shown.
- Click Verify. Once DNS propagates, your branded links go live over HTTPS.
Tip: choose a subdomain, not your root domain — a root domain cannot take the CNAME that branded routing relies on.
Frequently asked questions
What is a branded short link?
A branded short link is a shortened URL served on a domain you own (for example go.yourbrand.com/sale) instead of a shared shortener domain, so the link reflects your brand.
Do branded links improve click-through?
Generally yes. Links on a recognizable, owned domain look more trustworthy than generic shortener URLs, which tends to improve click-through and reduce spam concerns.
Can I use my root domain for branded links?
Use a subdomain such as go.yourbrand.com. A root domain cannot be pointed with a CNAME, which is how branded link domains are connected.
Is HTTPS included on a branded domain?
Yes. TNY issues a TLS certificate automatically once your domain is verified, so branded links are served securely over HTTPS.
Do I need to buy a separate domain?
No. A subdomain of a domain you already own works fine — you do not need to register anything new.