What is a UTM parameter?

A UTM parameter is a small tag added to the end of a URL (like ?utm_source=newsletter) that tells analytics tools where a visitor came from. UTMs let you measure exactly which campaign, channel, or ad drove each click and conversion.

What are the five UTM fields?

utm_source (where the traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email or cpc), utm_campaign (the campaign name, e.g. spring_sale), utm_term (paid keywords), and utm_content (which link or creative). Source, medium, and campaign are the three you'll use most.

What's the difference between source, medium, and campaign?

Source is the specific referrer (facebook, google, newsletter). Medium is the broad channel type (social, cpc, email). Campaign is the promotion the link belongs to (spring_sale). Together they let you group and compare traffic in analytics.

Do UTM parameters work with GA4?

Yes. GA4 reads the same utm_source, utm_medium, and utm_campaign tags and maps them to its Traffic acquisition reports, so UTM-tagged links work out of the box with Google Analytics 4.

Why should I shorten a UTM link?

UTM-tagged URLs get long and messy, which looks untrustworthy in emails, ads, and social posts. Shortening one with TNY gives you a clean, shareable link — and with a free account you can track clicks, use your own domain, and turn it into an editable QR code.

TNYShort Links. Smart Decisions.

Free UTM Builder

Build a UTM-tagged campaign URL in seconds, then shorten it into a clean, trackable link — no signup required. Want to keep it forever, put it on your own domain, and track every click? Create a free account.

• Adds utm_source, utm_medium, utm_campaign, utm_term & utm_content
• Works with Google Analytics (GA4) out of the box
• Shorten the long tracking URL into a clean link in one click
• Branded domains & full click analytics with a free account

Website URLCampaign source (utm_source)Campaign medium (utm_medium)Campaign name (utm_campaign)Campaign term (utm_term) — optionalCampaign content (utm_content) — optional

How to build a UTM campaign URL

1. Enter your website URL. Paste the landing page you want to track.
2. Add your UTM tags. Fill in the campaign source, medium, and campaign name.
3. Copy your campaign URL. Your UTM-tagged link is built automatically as you type.
4. Shorten it. Turn the long tracking URL into a clean short link in one click.

Clean campaign links that people actually click

UTM-tagged URLs get long and cluttered — not something you want in an email, an ad, or a social bio. Shorten one with the TNY URL shortener and you get a tidy, trustworthy link you can also turn into an editable QR code. With a free account you can add your own domain, pick custom slugs, and see exactly how each campaign performs — a simpler, cheaper Bitly alternative.

Keep your campaign links forever, add your domain, and track every click — free to start.

Frequently asked questions

What is a UTM parameter?: A UTM parameter is a small tag added to the end of a URL (like ?utm_source=newsletter) that tells analytics tools where a visitor came from. UTMs let you measure exactly which campaign, channel, or ad drove each click and conversion.
What are the five UTM fields?: utm_source (where the traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email or cpc), utm_campaign (the campaign name, e.g. spring_sale), utm_term (paid keywords), and utm_content (which link or creative). Source, medium, and campaign are the three you'll use most.
What's the difference between source, medium, and campaign?: Source is the specific referrer (facebook, google, newsletter). Medium is the broad channel type (social, cpc, email). Campaign is the promotion the link belongs to (spring_sale). Together they let you group and compare traffic in analytics.
Do UTM parameters work with GA4?: Yes. GA4 reads the same utm_source, utm_medium, and utm_campaign tags and maps them to its Traffic acquisition reports, so UTM-tagged links work out of the box with Google Analytics 4.
Why should I shorten a UTM link?: UTM-tagged URLs get long and messy, which looks untrustworthy in emails, ads, and social posts. Shortening one with TNY gives you a clean, shareable link — and with a free account you can track clicks, use your own domain, and turn it into an editable QR code.